On February 17, JOY presented Glacial Glow at an exclusive event at Studio AKI.
An event designed for movement.
Cold light. Calm energy.
Influencers, creators, and women from our community gathered for an immersive Pilates session, dressed in JOY, in a minimalist setting bathed in light.
It was also an opportunity to exclusively unveil the new division of the Effortless fabric.
A more technical, even softer evolution, with a true second-skin effect.
Guests tested it in real-time, in motion.
Every detail was thoughtfully considered: small treats reflecting JOY, delicate musical selections, a monochrome ambiance, carefully chosen refreshments — all elements combined to create an authentic connection.
A collection designed for the woman on the move and in her day-to-day.
A launch in our image: refined, intentional, magnetic.
This was Glacial Glow.
